The PBEye
July 16, 2014
“How does one of the world’s premier entertainment brands engage its lawyers in pro bono? It does what comes naturally and combines the medium of television with the unique skills of its legal department and production staff to make a difference to those in need around the globe.
In 2006, Kenya adopted the Sexual Offences Act, designed to combat gender-based violence. For several years after its passage, implementation of the law proved difficult as the new rights and obligations were not well-understood. To increase public awareness of gender-based violence and the implications of the new law, the legal department of Viacom International Media Networks, a division of Viacom Inc.**, worked with the producers of its television program Shuga: Love, Sex, Money to incorporate important legal information into the storyline and leverage the program to educate the Kenyan community and viewers around the world.”